Serena Software Embraces Creative Commons Licensing to Spur Software Innovation Pre-Built Business Mashups are Freely Available to Download, Share, and Remix - With No Copyright Hassles or Limitations
SAN MATEO, Calif., March 10 /PRNewswire/ -- Serena Software continues to turn traditional software development on its head by being the first company to license software applications under Creative Commons licenses (http://creativecommons.org/), using one of a range of copyright licenses designed to protect creative work and encourage certain uses of that work. By licensing its free, pre-built Business Mashups through Creative Commons, and encouraging other software companies to do the same, Serena aims to build an online ecosystem that fosters the creation and sharing of new approaches to solving common business problems. Business Mashups (http://www.serena.com/mashups/index.html?Campaign_Id=10820&Activity_Id=821) are graphical representations of simple business processes, such as vacation requests, sales discount approvals, and IT change requests. With Serena(R) Mashup Composer(TM), a free point-and-click visual design tool, users can quickly connect applications and automate business processes -- without writing any code. The resulting Mashup, which looks like a Microsoft Office Visio diagram, graphically depicts new ways to solve simple yet time-consuming business processes. "Business Mashups stimulate employee creativity so that business users can build applications to improve their productivity -- without burdening already constrained resources of IT departments. Why stop there? Creative Commons permits users to share and remix each other's work, which will spark a wave of innovation in the enterprise," said Rene Bonvanie, senior vice president of worldwide marketing, partner programs, and online services at Serena. Licensing Mashups as Graphics, Not Code To date, Creative Commons licensing has been used primarily with traditional forms of content such as art, literature, music, and movies. With today's announcement, Serena is making it clear that Business Mashups are not based on source code -- rather, they are unique graphical expressions of a process. As such, Mashups are perfectly suited to Creative Commons licensing -- especially in situations where users combine Mashups to create entirely new derivative works. That's where Creative Commons excels. It presents open licensing possibilities so users can copy, adapt and distribute their work. For the first time, Serena is applying this model to business process diagrams or graphical representations. The company expects the trend will explode as the public realizes the benefits and opportunities associated with the reuse and modification of pre-built Business Mashups. "By adopting Creative Commons licenses, Serena shows a welcome commitment to letting its users share, remix or reuse their works -- freely and legally. This kind of open licensing can make the works more valuable to all involved," said Wendy Seltzer (http://wendy.seltzer.org/), a fellow with the Berkman Center for Internet & Society at Harvard Law School and visiting assistant professor at Northeastern University School of Law. To accelerate the creation and use of Business Mashups, Serena will also provide an online marketplace, where "mashers" can find, buy and sell pre-built Mashups, Web services, and professional services designed to solve business problems common to businesses of any size. Serena(R) Mashup Exchange(TM) will spur a change in the way that partners and end-users collaborate to confront the "long tail" of IT applications -- projects that individually are too small to warrant dedicated IT support yet, when taken collectively, represent tremendous opportunity. About Serena Software, Inc. Serena Software, Inc. is the leading global independent software company focused on Business Mashups and Application Lifecycle Management (ALM). More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit http://www.serena.com/. Serena is a registered trademark, and Mashup Composer and Mashup Exchange are trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright (C) 2008 Serena Software, Inc. All Rights Reserved. CONTACT: Kyle Arteaga of Serena Software, Inc., 1-650-522-6644, Web site: http://www.serena.com/
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